Google Ads for ecommerce, from feed to sale.
Every link in the chain that turns a product in your catalogue into a profitable order. Pick one, or let us run the whole chain.
Shopping & Performance Max
For an online store, Shopping and Performance Max are usually where the sales come from. We structure campaigns around your catalogue: which products deserve budget, which need a different target, and which should not be advertised at all.
- Campaign structure based on product groups, margins and stock
- Custom labels for margin, bestsellers and seasonality
- Value-based bidding, with targets that reflect what you earn
- Regular checks on search terms, placements and asset groups
Product feed management
Google decides when to show your products based on your feed. Clear titles, complete attributes and the right categories make the difference between a product that sells and one that never shows up.
- Merchant Center review, including disapprovals and warnings
- Titles and descriptions written for how people search
- Feed rules and supplemental feeds, without changing your store
- Custom labels that connect the feed to your bidding
Search, YouTube & Demand Gen
Shopping reaches people who are ready to buy. Search, YouTube and Demand Gen reach them earlier and bring them back later, so your store is there at every step.
- Search campaigns for your brand and high-intent category terms
- YouTube and Demand Gen to build demand for new products
- Remarketing to visitors who have not bought yet
- Budgets split by what each channel adds
Tracking & measurement
Every decision in Google Ads depends on the data behind it. We make sure conversions, revenue and values are measured correctly before we scale anything.
- GA4 setup and review
- Google Ads conversion tags with the right values
- Enhanced conversions
- Checks that the numbers in Google Ads match your store
International scaling
Selling in more countries takes more than a translated campaign. Prices, currencies, shipping and margins differ per market, and so should your campaigns.
- Feeds per country, language and currency
- Campaigns split by market, each with its own targets
- Checks on local prices, shipping and policy requirements
- Steering on the margin in each country
Shopify consultancy
More traffic only pays off when the store turns it into orders. We look at your Shopify store through the eyes of an advertiser and tell you what to fix first.
- Product pages, collections and checkout
- Apps and integrations for feeds and tracking
- Speed and the mobile experience
- Clear priorities, so you know where to start
Not sure where to start?
Ask for a free audit. We review your Google Ads account or your store and tell you what we would change first.